Concept / Design / Rendering

2023

conceptualized for the Vision Expo

Accessories Council Magazine

2023

Photo-essai / Story telling

Photographing optical trends on location in France - in a fine-tuned dreamscape reality

Blue Blocker eyewear

Concept / Design / Packaging / Product development

2022

Meet the latest in performance optimization from WHOOP – Blue Light Glasses. WHOOP Blue Light Glasses have been tested and proven to help lower your resting heart rate, and increase your time asleep—helping you recover faster. WHOOP membership and device are not required to use these glasses.

All photos by WHOOP

Black Summer’ Night

STATE X MAXWELL

Artist Collaboration / Design / Packaging

2022

2018 - 2023

Creative Direction / Trend research / Product design / Product development in Chicago and Japan factories / Marketing / Photoshoots / Merchandising / Experiential installations

Design direction and consulting

Shapes design / Materials / Components & lenses

All photos / logo credit to AMAZON Echo frames

2022 - 2023

NOW is a reflection in time, it shows the trends and the directions of the entire eyewear industry. With the help of a carefully selected advisory committee in a specially designed environment, NOW highlight curated eyewear in themes representing the trends of the industry.

Eyewear are displayed in a democratic way by portraying design features and benefits of each eyewear piece, rather than focusing on brands or companies.

2022 Accessories Council Design Excellence Awards Winner

American Optical OXFORD sunglass

Concept / Design /Packaging

2019 - 2023

Creative Direction of the re-launch and re-branding of American Optical

Advertisement photos by Marissa Roseillier

Design, research and development of the sunglass & optical collections.

2021

STATE X MAXWELL - REUNION

Artist collaboration / Design / Packaging

eyewear - Vision Expo

Concept / Experiential Design / Material research

AWARD wining Best Booth Design of 2018

Photo credit: Gilbert Experience

2009 -2018

eyewear collection

Creative direction / Eyewear design / Packaging / Visual art / Experiential / Licensing relation

Historical research / Curator / Display design / Experiential activation

2021 - 2022

The exhibit, entitled “ From the Archives…American Optical through the Centuries “, was curated in collaboration with the Optical Heritage Museum.

eyewear

Collaboration / Design

2008

HANDCRAFTED IN JAPAN, BOTH THE METAL AND ACETATE FRAMES CORRESPOND TO THE MOST RIGOROUS QUALITY STANDARDS, THE HIGH DENSITY ACETATES ARE CARVED INTO SHAPE RATHER THAN MOLDED, AND THE METAL FRAMES ARE CUT FROM SINGLE SHEETS INSTEAD OF CONSTRUCTED FROM WIRE, WITH NO WELDING. POLARIZED LENSES ARE SCRATCH-RESISTANT AND STATE OF THE ART, REDUCING FILTER GLARE, UV RAYS AND REFLECTIONS. THE RESULT IS SUNGLASSES THAT COMBINE LIGHTNESS OF FORM WITH FUNCTIONAL STRENGTH.

Photo credit : Fabien Baron - Baron & Baron

2021-2022

Trade show booth - NYC / Las Vegas

2018 - NYC - Vision Expo East

Concept - Booth design

welding protection blue vinyl

eyewear

2014

Design / Packaging / Marketing

Artist collaboration / painting by Jeff Foster

2018 - Las Vegas

Concept - Booth design

Mylar + 250 ceramic noses display

3D printed eyewear

Artist collaboration / Design / Packaging and Marketing elements

2023

Carlos Álvarez, or “El Crac,” is a vibrant, fun-witted artist from Los Cabos, Mexico. His specialization in energetic colors and captivating characters are a true testament of individualism, which is why he’s the perfect Fitz fit for our artist collaboration.

Whether you’re a Fisher, Roosterco or Flowmingo, wear your glasses proudly knowing the smile you’ll have will reflect right back to you from others.

2017 / 2021 / 2022

Concept / Creative Direction / photoshoot

images photographed by : Marissa Roseillier

eyewear

Concept / Licensing relation / Design / Product development / packaging / Merchandising

launch in 2010